First impressions count. And it couldn’t be more true for shop fitters, whether you are commercial or retail shop fitters.
You’ll never get a second chance to make a great first impression! People use visual design to understand if your business is trustworthy and if they want to buy from you. All of this happens within 1 second!
That is why we have put together this list of 5 tips to help you with your retail success. If you are looking to make your retail space more appealing, and customer-friendly then make sure you read the below five tips for shop fitters.
These five tips for shop fitters will help you to attract more clients, improve customer satisfaction, and increase the retention of clients. Impress with what people see, not what you say.
1. Right shelving and displays
Having the right shelving and display units for your merchandise is crucial for your retail success. They will dictate the layout of your shop, the design, and how your merchandise is seen by the customer. Items should be displayed according to their shape, size, and purpose. Some are better self-standing, some on shelves and some are hung you or a designer you will be working with can help to find the best solution. Having them displayed right makes the overall look of the shop cleaner and organised.
2. Less is more
Having more items on the shelves and in the store does not mean you will sell more. Having too many items make the space feel small and unappealing. Customers do not like clutter, try keeping it clean and simple. Having items by category, colour also helps the customer navigate easier around your store and this creates a positive experience as they will quickly find what they are looking for.
3. High-quality display and shelving units
Help your products to stand out by using beautiful display units that stand the test of time. High-quality shop fit out units will look good for years while functioning well. Having to fix minor wear and tear signs and not replace whole units is a more sustainable and budget-friendly option.
4. Flexibility
Store design does not need to stay the same and to be fixed in place. Some areas like ‘windows display’, focus points like ‘display tables’ should be made flexible and regularly changed. This quickly renews the look of the shop without huge costs.
5. Lighting
The correct use of lighting can have a massive impact on the general feel of your store. Your customer’s attention can be drawn to certain products by using the right lighting. This is very important if you want to showcase and make some of your retail areas stand out. Great shop design will always have immaculate lighting that can act as a feature but also work unseen making a huge impact on the space.
If you want positive changes in your retail space, you need to engage with shop fitters that understand your needs and can bring your vision to life.
They will help you implement principles of great retail design into your next fit out.
In one of our recent cafe retail fit out projects, we created a fresh and inviting space for Butlers Pantry. Giving them a practical design that was open, with a lot of natural light and retail displays that reflected their brand.
Shop Fitters Near You
DDC Fitout & Design’s team of shop fitters can help you with every aspect of a shop fit out, from the earliest part of the planning stage to a complete turnkey fitout solution. Follow our blog to keep up to date with the news and get in touch with us for a free & professional consultation to discuss how we can help. Email: info@ddcfitout.ie
Tel: +353 (1) 4013050
Did we miss any tips in this blog? Check out our other blogs to get tips and tricks for shop fitters in Irelnad. Here are 7 expert tips for shop fitters looking to learn more today.
